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“. . . The archetype has a numinous character: it exerts a fascination and may be said to mold the destinies of individuals.” —C.G. Jung We believe branding is more than just imprinting an image on the consumer. After all, zoologist Konrad Lorenz, in his groundbreaking behavioral studies, was followed around by a duckling who thought Lorenz was her mother. At Studio Prima, we craft brands that respect and engage the customer’s intelligence; that resonate with the myriad ways in which symbols penetrate. To accomplish this, we have extensive experience creating identities for the web and print media. Brands should be numinous images that inspire action and loyalty. |
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